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coffee convo Hwilsin writing

NEGATIVE

Surfers are negative. Let me give you an example. Your buddy sends you a text around noon, “Just got out of the water, it’s pumping. Got a few solid barrels.” What’s your immediate reaction? Do you believe them?  You may be like me, in that you are much quicker to take someone’s word when they […]

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coffee convo Hwilsin writing

HOT TOPIC

Two stories have been crossing my face more often than not this past week. I guess if I’m going to attempt to bring you this website that is (mostly) surf related, I might as well give you “the news” as well. It’s funny the way these things work in the surfing world. One source will […]

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coffee convo Hwilsin tour talk writing WSL

REDUNDANT

Well, I guess right back to the contest writing. I know it’s a bit redundant, but it’s something I am passionate about. Regardless of location, swell, conditions, surfers, board type, or anything else, I will tune into a live surf contest to watch if given the opportunity. There’s a pro junior going on in Japan […]

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coffee convo Hwilsin writing

LOOK TWICE

I’ve been in the water a lot recently. It’s been nice. Last week I had two familiar encounters that brought me back to a headspace I hadn’t been in for quite some time. The first situation took place on Wednesday. A small, yet fun day out at the pier. Not too packed in comparison to […]

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coffee convo Hwilsin writing

JOURNALISM, RIGHT?

Did you all see this one yet?  Nominee for burn of the year right? Well apparently we’ve missed the back story – we didn’t see any of the paddle, nor did we see either surfer get to their feet. Nonetheless, a scroll through the posts comment section might give you some background info. Mid 40’s […]

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coffee convo Hwilsin writing

TITLES

With this Mondo swell in town (guess where), I have been checking a lot of various surf breaks via one of surfing’s greatest technological advancements that is Surfline. Amidst my browsing, I started noticing how curious the names of waves are. Some are very elementary, forthright, while others leave behind giant question marks. We have […]

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Hwilsin Photos writing

Surf Amp

For me, a great surf photo or surf video will be something that makes me want to surf. Obviously, right? But, it needs a little bit more than that. It needs some emotion behind it. I’m not talking about the headline story, the image front and center of a photo either. I want the photo […]